![]() ![]() I can honestly say that I’ve seen all their most viral videos and followed their careers with very real interest. It was up to us to show them around our fair city and truth be told I was a little nervous. That’s how my partner, Evan, and I came to be lucky enough to meet the Guys last week during their time in Sydney, Australia. With tickets to attend some of their shows selling out on their Legends of the Internet Tour, the group have been flown around the world visiting fans in countries they surely couldn’t have anticipated having 5 years ago. Now in 2019, not only have they released a New York Times Best Selling Book ‘The Hidden Power of F*cking Up’ but they have headlined VidCon around the world. Ironically, as Ned says, during this time they were “working closer than ever” amidts the circulation of rumours that they had disbanded. It was during this seeming confusion that they were behind the scenes creating their own independent channel that would go on to be watched by 6 million viewers religiously within the 12 months that followed. Where they ever really friends in the first place? No content for the aforementioned awaiting masses. ![]() ![]() The waves of the internet were a still pond. Could they take their Try Guys expertise and make their own independent YouTube Channel? Would it all exist without the big name of Buzzfeed behind them? For a few months, the try guys went quiet. They were the brains, the brand and the editors behind their own videos. In 2018, when their contracts with Buzzfeed wrapped up, they appeared at a crossroads. To say they have had continued success is an understatement. What they created must have struck a cultural nerve because they became Buzzfeed’s first ‘brand’ of Personalities. A creation intended to do just that – try stuff! Situations, outfits, fitness regimes, body hygiene routines – you name it, they’ve tried it. The group had acting or content creation backgrounds and all seemed uniquely okay with presenting themselves at the centre of some pretty interesting endeavours for the sake of the camera and their audience. Their names Ned Fulmer, Keith Habersberger, Zach Kornfield and Eugene Yang. Amongst this group were four creatives living in California, all with polarized personalities and styles. Yet, back in 2014, the internet sensation Buzzfeed hired a bunch of young starters in their Video Department to get on the bandwagon of creating and sending out viral content to the masses. To be in the game these days, you need circle LED lighting, editing chops, brand affiliations and to look like a teenager of the 2000s, not a teenager of the 1990s ( While we’re on that, did the awkward teen phase just disappear?!). Gone are the days of dorky 13-year olds, with poor lighting and their drugstore makeup, explaining the use of eyeshadow to the camera. Becoming increasingly utilised by independent artists and with an intention, it would seem, to become the next go-to entertainment streaming portal, its no surprise that the terminology “Insta Celeb” now exists. It goes without saying that the YouTube scene has morphed and transformed significantly over the past decade. ![]()
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